HMP Collective logo, stock images

With decades of experience, deep relationships with thought leaders, and trusted brands for healthcare education, HMP Collective is the gateway for clients to reach their field’s most influential treatment providers.

MALVERN PA, (March 14, 2024) — HMP Global, the leading healthcare events, education, and market insights company, today announced the highly anticipated launch of HMP Collective, a business unit dedicated to delivering end-to-end medical strategy and marketing for its pharmaceutical and medical device customers.

Built on four decades of experience and hundreds of world-renowned brands, HMP Collective is the gateway into the most influential treatment providers across a range of therapeutic areas. Throughout its diverse portfolio, HMP Global has a verified audience of more than 1.2 million healthcare providers, including 500,000-plus NPIs and more than 600,0000 other clinicians representing over 100 license types and 600-plus medical specialties.

HMP Collective is more than just a content marketing agency; it's the culmination of nearly 40 years of building trusted brands, engaging the clinician community, partnering with expert KOLs around the world, and delivering world-class events,” said Jeff Hennessy, Chairman and CEO, HMP Global. “Through HMP Collective, we are delivering new value for our customers through content marketing that reaches the robust global clinician community we've built."


HMP Collective specializes in the creation of relevant and engaging scientific messaging and materials and the development of targeted strategies to reach relevant customers. HMP Collective’s team is comprised of industry experts with a passion for delivering innovative omnichannel education that empowers clinicians to improve health outcomes for their patients. The agency partners with clients to understand their objectives, design custom programs, and measure the impact for their customers and their business.

"We approach education development and delivery from an omnichannel perspective, leveraging HMP Global's massive store of behavioral data to develop content for the right audiences and using our extensive internal and external networks to deliver the education to the right user, in the right channel, and at the right time," said Jeff Hennessy Jr., Chief Operating Officer, HMP Global, and President, HMP Omnimedia, which includes HMP Collective. "Most importantly, we incorporate educational outcomes assessments in our programs to measure the effectiveness of our content, our behavioral data modeling, our content delivery strategy, and the program as a whole."

HMP Collective helps pharmaceutical and medical device companies deliver additional value to the healthcare provider community by providing education, tools, resources, and peer networking opportunities. Its services benefit new and growing businesses, businesses seeking a competitive edge, and businesses interested in innovative new strategies.

For more information, visit HMPCollective.com.

 

About HMP Global

HMP Global is the omnichannel market leader in healthcare events, education, and insight — with a mission to improve patient care. For 40 years, the company has built trusted brands including Psych Congress, the premier source for mental health education, and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world. HMP Global partners with leading experts around the world to deliver more than 450 annual events, medical strategy and marketing for pharmaceutical and medical device customers through HMP Collective, and pharmaceutical market insight, engaging a global community of healthcare stakeholders that includes nearly 2 million clinicians across 600 medical specialties as well as managed care, behavioral health, senior living, emergency medical, and pharmaceutical commercialization professionals. For more information, visit hmpglobal.com.