James Balda

James Balda

President and CEO, Argentum

It’s not uncommon to learn about something in a session, walk 500 feet to discover a related solution for it in the Expo Hall, and then discuss it face-to-face with an old colleague or a new contact.

Did you know — 2024 is the first “peak 65” year, with more than 11,000 Americans expected to turn 65 each day through December. According to the Alliance for Lifetime Income, America is entering a historic surge with more than 4.1 million people retiring per year through 2027, and the demand for our services will only grow from there.

While senior living leaders throughout the industry are focused on the real issues they face now, it is critical that they are equipped for future challenges as the population ages.

As the official meeting of Argentum and produced by HMP Global, the Senior Living Executive Conference will be held April 29 – May 1 in Phoenix. Its curated sessions will speak to the needs of senior living leaders — where they are today and where they want to be tomorrow.

Our educational focus is on Dining & Hospitality; Finance & Development; HR & Workforce; Operations; Sales & Marketing; Resident Engagement & Wellness; Senior Living Fundamentals; Leadership; Technology; Quality & Risk Management; and the prestigious and highly rated Executive Director Leadership Institute. The technology track is new this year, for all organizations going through digital transformation as well as specific sessions focused on AI.

Two captivating keynote presentations will get to the heart of critical issues that senior living executives face:

“Doing Better (With Kindness + A Little Math)”
8-9 a.m. Tuesday, April 30
Speakers Jeff Leer and James Rhee
Data shows that far too many of the senior living industry’s vital employees are struggling with food insecurity, financial instability, and social isolation. Leer and his team are transforming Five Star Senior Living, investing in employees with a compensation and benefit program to align with company values and drive home their belief that happy team members make happy residents.

“Senior Living in 5, 10, and 20 Years”
8:30-9:25 a.m. Wednesday, May 1
Speaker Mark Bryan
As Senior Foresight Manager at the Future Today Institute, Mark Bryan advises companies of all sizes and across various industries on the direction in which their marketplace is headed. Bryan will delve into the emerging trends and disruptive technologies that are making waves in business and society, zero in on their potential impact on senior living, and explore how advancements will revolutionize business models, customer experience, and workforce dynamics.

Conference Experience
The Senior Living Executive Conference educational program was developed by a dedicated Steering Committee eager to participate in the collective effort to shape the future of senior living. The conference’s elevated educational experience is one that encourages meaningful connections and interactions among all participants, understanding that each person has an experience, a pearl of knowledge, or a best practice that can benefit someone else.

The Expo Hall is a big part of the overall learning experience, with nearly 200 exhibitors lined up for this year’s conference. From cutting-edge technology to innovative design concepts, each exhibitor presents a gateway to transformative ideas and opportunities.

This all creates a powerful experience for attendees. 

It’s not uncommon to learn about something in a session, walk 500 feet to discover a related solution for it in the Expo Hall, and then discuss it face-to-face with an old colleague or a new contact. The supportive atmosphere at the conference sets the stage for senior living professionals to discuss shared challenges openly and honestly together, along with their corresponding solutions and strategies for success.

At the Senior Living Executive Conference, thousands of senior living executives from around the country engage in forward-focused discussions, provide new insights, discuss innovative solutions, and ultimately, work together to drive the brightest future of senior living yet — through community, connections, and creativity. 

For more information or to register, visit seniorlivingconference.com.

Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. For more information, visit argentum.org.